And what real crisis leadership requires when your employees need you most

Sixty CEOs recently revealed their true priorities by signing an open letter. The communication addressed “de-escalating tensions” related to ICE enforcement operations affecting Minnesota, yet notably avoided naming the specific problem. There was no mention of ICE, no acknowledgment of separated families, and no recognition of enforcement actions creating fear in affected communities — just abstract calls for “cooperation” and “working together.”

Drawing from two decades of federal crisis response coordination at FEMA and DHS plus extensive executive coaching experience, I can tell you this is a textbook example of leaders prioritizing appearance over substance, consensus over courage, and personal comfort over employee welfare.

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