What Crisis Response Reveals About Who You Actually Are
There’s a principle in emergency management that doesn’t get taught in leadership books. It’s called the 72-hour window — the period after a disaster when outside help cannot be assumed and when infrastructure is compromised, communication is unreliable, and decisions made with incomplete information will shape everything that follows.
In federal emergency response, planners prepare obsessively for this window by pre-positioning resources, establishing protocols, and assigning decision-makers. The reasoning is straightforward: what happens in those first 72 hours either stabilizes the situation or compounds it exponentially.
But here’s the part nobody talks about: It doesn’t just reveal the quality of your plan. It reveals the quality of you.
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