On communications subterfuge, market uncertainty, and the leadership cost of blaming the machine

My mother asked me a question recently that stopped me in my tracks.

She had been watching the news. The layoffs. The headlines. The corporate announcements about “efficiency through automation” and “workforce transformation driven by artificial intelligence.” She asked, with the directness that mothers have: “Is AI why all these people are losing their jobs?”

I thought about the honest answer for a moment. Then I said: “AI is a reason being used. It is not always the real reason.”

Brandi Richard Thompson is a Former Federal Emergency Management Official with 20+ years leading crisis response at FEMA and DHS. She is the author of Operation Growth: An Extraordinary Journey of Maturity, Motherhood, and Black Girl Magic and the founder of Operation Growth Institute, BRComm, and Operation Prepare. Subscribe to her Substack newsletter, Courage & Crisis.

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